Rock’s ability to blend melodies with his rapping made him a natural fit for hip-hop’s next evolution. He gained national prominence with the 2015 single “Fleek,” turning the viral Vine video into an anthem for women doing up their appearance across the country. He went on to collaborate with a bevy of artists, including Ed Sheeran and Chance the Rapper on “Cross Me.”
One of his biggest moments came alongside Atlanta rapper YFN Lucci, when the two joined forces in 2016 for the victorious anthem “Everyday We Lit.” The song peaked at No. 33 on the Billboard Hot 100, the highest-charting song for either artist.
“It’s like, what do you label yourself, when you still infuse rap into your s—?” he told Paper Magazine in 2017. “People can’t say I’m a rapper, but I don’t feel like I’m a singer either. I’m not hitting super high notes and going crazy. I can’t give you Chris Brown singing. I just got good melodies.”
“Selfish” peaked at No. 51 on the Billboard Hot 100. Rock released his latest song, “Luv Me Again,” on Sept. 2.
Rock’s death comes as authorities say they are up against a rising trend of “follow home” robberies and other violent incidents.
In February 2020, Brooklyn rapper Pop Smoke, whose real name was Bashar Barakah Jackson, was killed during a home invasion in the Hollywood Hills.
Authorities believe social media posts, including one of a black gift bag tagged with his address, led the assailants to his location.
The LAPD’s Southeast Community Police Station, which covers the area where Monday’s shooting occurred, has seen 34 homicides this year through Sept. 3, compared with 35 over the same period last year.
The statistics also noted a 25.2% increase in robberies during that period, from 373 to 467.
Rock spoke about prior robbery attempts in Los Angeles during a Sept. 2 episode of the podcast “Off the Record with DJ Akademiks.”
The rapper said he was out with his girlfriend and daughter on Fairfax Avenue “mid-pandemic” when people tried to rob him.
“Where I’m from, we like sneaky criminals,” Rock said. “In L.A. … they bold.”
Rock and the host spoke about how robberies targeting rappers seemed to be becoming more common.
“I never got robbed, ever in my life,” Rock said. “I ain’t gonna say never because I don’t like saying never. I’m not superstitious, but I haven’t been robbed.”
“That’s why I feel like L.A.’s spooky, man,” Akademiks said. “It’s just so bold. I’m seeing mad videos, like they don’t even do it at night. Like night maybe, but broad daylight, that’s when they really do it.”
Rock said that after his oldest brother was killed, he changed — becoming more on edge and conscious of how suddenly a situation could turn deadly.
“It’s just been something in me that just let me know, like this s— real life,” Rock said. “I done seen people die. I done been around people that died…. Anybody can die.”
Rapper PnB Rock fatally