100% Over the Shoulder Facebook Ads from the Ground Up

100% Over the Shoulder Facebook Ads from the Ground Up
100% Over the Shoulder Facebook Ads from the Ground Up

100% Over the Shoulder Facebook Ads from the Ground Up: How You Can Drive Low-Cost Traffic, Leads or Sales With “Facebook Ads” To Any Business, Even If You Have Zero Experience

What you will learn from 100% Over the Shoulder Facebook Ads from the Ground Up:

How to get started with absolutely no previous experience. This course will take anyone from no ad acct to running their first ad!

Complete over the shoulder walk through from creating your account to running first ad. No boring PowerPoints, all learning is inside the platform

87% of U.S. marketers  will use Facebook marketing in 2021 21 Billion spent on Ads

Detailed navigation and explanation of the Ad Platform backend. Learn how to navigate the backend like a pro.

The secrets I’ve learned after over 15,000 hours of Ad Management

How to confidently navigate throughout the platform

What to do if lost, wrong screen or not sure what to do next

How to effectively plan your first ad, find your target audience and build great ads

What is a Facebook Pixel and how can I maximise all its benefits

Start with Facebook 101, we assume your know nothing and build you a strong foundation of learning

Detailed navigation, explanation and overview of the elements of the Facebook Platform, the Ad Account, the Business Manager and the Fan Page

Detialed explanation of the types of Audiences you can advertise to on Facebook and how to find your Perfect Targeted Audience

100% Over the Shoulder Facebook Ads from the Ground Up

How to feel confident exploring and navigating the Ad Manager itself and not waste time trying to find out where to go next

How to Add Ad Accounts to your Business Manager, add Pixels, add Fan Pages add people. Detailed step by step overview and direction

How to review and sort your ads by date, type of ad, amount spent … all the practical and useful steps needed for effective management of your ads and time

100% Over the Shoulder Facebook Ads from the Ground Up
100% Over the Shoulder Facebook Ads from the Ground Up

100% Over the Shoulder Facebook Ads from the Ground Up

Adding your billing information and other details easily into your account

Detailed explanation of what an ad is, how its setup what are the elements and what exactly you need to know to effectively manage and run your ads

How to create a fan page, give access to it to other people, detailed information on the permission levels for each fan page and what those even are

Mistakes to avoid when it comes to fan pages and your team. How one simple check of a box can save your fan page from being deleted

Fully understand what the Facebook Pixel is, how you can properly install it and use it to manage your ads

Explaining how to manage and target audiences based on website visitors, an existing customer list or anyone who watch a video or interacted with your ad

How to build cold traffic ads that will bring NEW customer to your site and not serve the ad over and over to same people

How to create unique audiences and avoid the mistake most marketers make and show the same ad to the same people over and over

Create an over the shoulder 100% walk through of 6 of the most effective ads types!

What are the key metrics and KPIs every pro marketer look and and review on a daily basis

Description(100% Over the Shoulder Facebook Ads from the Ground Up)

Here’s what’s different about this course:

  1. It’s 100% over the shoulder done in the program with ZERO whiteboard!
  2. And taught by a marketer who has over 15,000 hours running Facebook Ads and has managed millions in Ad spend. One that has been invited to Facebook Campus, had Quarterly Review of Accounts, and weekly Facebook Rep Team Calls. Facebook invested tens of thousands in my Agency and I want to pass that learning on to you! 

No boring powerpoints or vague information, clear, direct, and over-the-shoulder lessons on everything you need to know to get started and master Facebook Ads.

Let me share something with you, after Managing Tens of Millions in Ad Spend here’s 3 KEY ELEMENTS I’ve learned:

✔ Just navigating is the largest hurdle to the platform

     ✔ The fundamentals can work every time

    ✔ Elaborate is not better

It’s true, most marketers today, know the value of Facebook but with so much out there, are unsure where to start and who to listen to. Running a large-scale agency, here are 2 THINGS I have to come to realize.

    ✔ 99% of my clients could do it themselves if they simply watched this course

    ✔ 99% of Marketers are leaving money on the table by NOT relying on fundamental principles and are chasing the NEXT SHINY OBJECT

After over 15,000 hours managing Facebook ads and millions of ad spend here is ONE ABSOLUTE TRUTH

See Also: How to Earn from Photography: Absolute Beginners Guide



☑️ This isn’t 2015

☑️ No Denying the Reach

☑️ #1 Social Media Platform

☑️ Your Clients are Looking at FB

If you are not on..

☑️ You are leaving money on table

☑️ Even Youtube Ad Gurus advertise on FB…



since you are here.. we are going to focus on option 1!

But Where to start? Who to listen to? How many hours will be wasted searching for where to begin? Are you learning strong concepts or useless information????


Facebook Ad Platform Can Be Easily Learned

✔Navigation is the main hurdle

✔There are dozens of ad types. You only need 2 or 3

✔Dozens of Targeting options, you only need 2-3

✔You don’t need to spend hours a day managing


Things are much simpler if you learn the right way – FIRST!!!

✔Guided by 15,000 hours not 1 three-month period

✔No temporary “hacks”, not a “one-trick pony”

✔Designed to be watched, followed then used!

✔REALISTIC scenarios, the navigation you need, TACTICS that work

✔99% over the shoulder in the “platform training

What type of experience do I need?

☑️ Literally NONE

☑️ We start from the ground up

☑️ Quickly walk you through your entire setup

☑️ Follow along and build your assets

☑️ Learning why, and what each piece is as we go

☑️ Avoiding all the “rookie” mistakes as we go


This offer is for ANYONE who understands the power of Facebook Ads and would like to create their own ads for TRAFFIC, SALES OR LEADS 100% Over the Shoulder Facebook Ads from the Ground Up

Who can do this?

☑️Anyone who needs leads for their business

–Dentist, Life Insurance, Auto Dealers

☑️Anyone who needs to drive traffic to their site

–Ecommerce, Attendance to Events

☑️Anyone who needs to drive visibility to their store

–Drive Walk-in traffic, get the word out

☑️Anyone who already sends traffic to a site and wants to RETARGET on the largest platform

Map out exactly how this COURSE WILL HELP ME!

Step #1: Watch the Step by Step Overview

✔ Learn The Basics & Fundamentals in our Facebook 101

✔ Create Your Business Manager and Learn How to Navigate Like a Pro

✔ Create Your Ad Account and Learn how to Best Setup Your Account for Success

Step #2: Follow Along & Learn & Build

✔ Learn everything you need to know about your Fan Page and how to manage them

✔ Learn Everything you need to know about Pixels and how to install them on your site

✔ Learn what types of Audiences are Available to You on Facebook

✔ Learn which AUdieinces will work Best for You

✔ Learn How to Create your first Campaign

✔ Learn How to Best Target Your Audience

✔ Learn How to Setup Your Ads Right The First Time

✔ Even Learn how to Spy on your Competition with Facebook’s FREE SPY TOOL

Step #3: Confidently Build and Launch your First Ad

✔ Learn how to manage your existing ad, read the Metrics and KPIs and make informed decisions

✔ Finally, be able to Advertise Effectively on the Facebook Platform!

Now YOU Have Two Choices… 100% Over the Shoulder Facebook Ads from the Ground Up

☑️First Option – Buy some other course you found on here and wake up tomorrow and be in the same situation you are in now.. wondering did you actually learn anything??


☑️Second Option – Make A Small investment Today (compared to all the value you’ll get in return, and just give it a shot!) in My COUrse and learn Facebook Ads the Right Way from the start!


Facebook Advertising 101
What it means to Advertise on Facebook
Discussion what a Funnel is and the elements needed for successful Ads
The importance of your Target Audience
How does Facebook review and approve Ads
Let’s get started!
Business Manager Overview and Navigation and
Intro to the Business Manager
Creating A Business Manager
Accessing Your Business Manager
Adding Someone to a Business Manager
Adding an Ad Acct to a Business Manager
Adding Business Detail Information
Adding A Fan Page to A Business Manager
Giving a Partner Access to Business Manager
Ad Manager Overview and Navigation
AD Manager Navigation Introduction
Navigating Using Date Ranges
Navigating using Filters
Business Tools
Campaign Objective
Elements of the Ad – The Campaign
Elements of the Ad – The Ad Set
Elements of the Ad – The Ad
Fan Pages
Creating a Fan Page
Fan Page Settings
Levels of Permission
BONUS- Facebook’s Free Spy Tool
Facebook Pixels
Pixels Introduction to Standard Events
Creating Pixel in Business Manager
Creating a Pixel in the Ad Manager
Creating Standard Events
Understanding Audience Types
Audience Overview
Audience Insights
Audiences – Create with Interests Targeting
Audience – Advanced Strategies for Interest Targeting
Audience Types
Audience- Website Traffic
Audience- Pixel Events
Audience- Video Views
Audience- Uploaded Customer List
Audience- Uploaded Customer List- Value Based
Audience- Look-a-Like 30 Day Traffic
Audience- Look-a-Like Customer List
Audience- Including & Excluding
Audience- Using the Overlap Tool
Ad Management
Strategy – Who are you going to target
Creating an Ad – Real Estate Form Submits
Creating an Ad – Ecommerce
Creating an Ad – Lead Form Ad Walkthrough
Creating an Ad – Using A/B Testing
Creating an Ad – Gym Squeeze Page Lifetime and Scheduled
Creating an Ad – Restaurant Video View & Retargeting Based on Views
KPI’s and Metrics
Reviewing Your Ad by the Numbers
Campaign Strategy
Cold Funnel – Interest Based Audience
Cold Funnel – Look-a-Like Audience
Cold Funnel – Review
Retargeting – Website Traffic
Retargeting – Optional Audiences

100% Over the Shoulder Facebook Ads from the Ground Up

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